Posts Tagged ‘ sales ’
I shook hands with Julia Gillard yesterday morning, and then wound up on the telly about it. She made a rousing speech, praising the values of hard work and education, and I came away feeling really inspired by it all. Like me, Julia was raised in a working class family in Adelaide, where she became inspired [ READ MORE ]
My whole world at the moment is about marketing. Against my will, it’s become increasingly important to my job and my life. Sales figures, profit margins, the whole lot. I know I might have been pretty critical of the way independent publishers don’t use marketing to their advantage, but the more I learn about it [ READ MORE ]
Sam Cooney republished an article he wrote for Bookseller+Publisher about, well, the relationship between booksellers and publishers – and how this relationship is changing as publishers embark on direct-sales ventures, which, I guess, have the potential to undermine the traditional business models of booksellers. On the surface it seems like a superfluous debate, when compared [ READ MORE ]
I’ve been reading about marketing recently, because I joined the committee of Wet Ink magazine as Marketing Dude, and understanding what marketing means does not come as naturally to me as understanding how to edit a manuscript does. This seems to be a common sentiment in the small-press sector: there is an immense amount of production [ READ MORE ]
It’s time to give this blog a kick in the guts, by making it useful. I’ve been digging in at work and making the most of the cold summer I was welcomed with, and I’m ready to start soliciting book proposals or manuscripts, maybe, depending on the proposal. In particular I’m interested in challenging non-fiction by [ READ MORE ]
In the same week that I gored myself, I accepted a job offer from Wakefield Press. I’m visiting Brisbane for Christmas, then I’ll be heading to Adelaide to resume a seat at my old desk, to make books full time again. I won’t be needing any presents this year. This may come as a surprise to [ READ MORE ]
I’m really glad to be working on a book that’s not government funded. A stack of money has been poured into this and we need to earn the money back to pay off the debt. This just came to mind when I was talking to a guy who put out a bunch of comics with a [ READ MORE ]