Posts Tagged ‘ marketing ’

What WBN Stands For

It stands for World Book Night– new champion among publishing events. It stands for about a million free books, and for Jamie Byng’s lovechild. … It also stands for a major ideological problem for me. … The basic premise of the night is that individuals register on the World Book Night website to be ‘givers’. On March 5th, 20,000 [ READ MORE ]

Which Enemy Will You Sleep With?

After a decent stint in a large publishing house in London, I find myself washed up on the shores of Australia again, without a job or any real idea of what skills I might possibly have to move me in a direction that approximates something I think is worthwhile. So to avoid actually doing something [ READ MORE ]

Indepenwah? or, An Open Love Letter to Julia Gillard

I shook hands with Julia Gillard yesterday morning, and then wound up on the telly about it. She made a rousing speech, praising the values of hard work and education, and I came away feeling really inspired by it all. Like me, Julia was raised in a working class family in Adelaide, where she became inspired [ READ MORE ]

I Don’t Care How Much it Fucking Cost, That Tracksuit Makes you Look Like a Chav.

My whole world at the moment is about marketing. Against my will, it’s become increasingly important to my job and my life. Sales figures, profit margins, the whole lot. I know I might have been pretty critical of the way independent publishers don’t use marketing to their advantage, but the more I learn about it [ READ MORE ]

Anti-Saturation: Are Independents Their Own Worst Enemy?

I’m in the kitchen at the café, scraping the detritus of some asshole customer’s food into the bin and the radio starts playing that song I can’t stand. I suddenly can’t tell what I hate more: the fact that I just stuck my finger into a pile of half-eaten and probably now disease-carrying scrambled eggs, [ READ MORE ]

Hey There, Blimpy Boy!

Sam Cooney republished an article he wrote for Bookseller+Publisher about, well, the relationship between booksellers and publishers – and how this relationship is changing as publishers embark on direct-sales ventures, which, I guess, have the potential to undermine the traditional business models of booksellers. On the surface it seems like a superfluous debate, when compared [ READ MORE ]

Soliciting Book Proposals

It’s time to give this blog a kick in the guts, by making it useful. I’ve been digging in at work and making the most of the cold summer I was welcomed with, and I’m ready to start soliciting book proposals or manuscripts, maybe, depending on the proposal. In particular I’m interested in challenging non-fiction by [ READ MORE ]

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