Figuring Things Out: Getting help from those who already know
I emailed a couple of Melbourne agencies this week, chasing work experience. I got two hits back, one from Curtis Brown telling me they don’t take work-experience kids. I’ve canvassed this way before, when I was getting into production in Adelaide, and the pattern was much the same.
I expected one response to be straight and to the point, perhaps pointing out an error1, one to be in-depth and thoughtful response2, and then silence3.
I heard back at length from Jean Briggs, who threw me a welcome spanner to get me thinking. She advised against literary agency – for young and emerging Australian writers in particular – because it is simply unsustainable, and suggested I consider other ways to promote Australian writing – other forms of agency. Publishers go by an unspoken previous-book-contract requirement, and I’d be collecting approximately 15% of royalties, which are between 7 and 10%, on sales of maybe 2000 on average4.
She suggested I would be better off providing other services to develop writers, and then pass them on to agents.
Another reason she suggested it would be prohibitively difficult to set up such a literary agency5 is that I’ll need to prove to writers that I have publishing contacts and demonstrated previous contracts signed. George Dunford has pointed this out to me many times before.
I’m less concerned about this, as working on Voiceworks brought me into contact with plenty of writers with manuscripts ready to be shopped around – many of them sympathetic to the difficulties of forging these relationships, so willing to take on an ally of any sort of limited experience.
I do lack publisher relationships though. Jean echoed my concern that this business of moving into agency with my experience is going to be riddled with catch-22 problems that I’ll need to solve: agents won’t take on authors without existing book deals, and publishers won’t consider manuscripts for book deals without trusted agency representation; authors won’t consider agents without contacts and contracts, and agents won’t consider authors without contacts and contracts.
For now all I can do is go with the advice I got from Zoe Dattner at SPUNC: to get a cache of writers together before fronting up to publishers.
Still, when I think of the combination of those figures and the catch-22s, my mind boggles and I wonder if this whole idea isn’t going to wind up a pipe dream.
But I’ve been reading the blog of a young entrepreneur from Boston who made a salient point that buoyed me: ‘When you’re searching for ideas for a startup, remember to look for things you love and problems that relate to them. Solve those problems.’
I will try to solve these chicken/egg problems that I was fortunately reminded of early in this endeavour, and I will stray as far as I need to from my original idea of ‘literary agency’ to achieve my goals to develop, promote and advocate for emerging Australian literature. Jean has offered to speak with me about alternative ways to achieve these goals – for a nominal fee, she tactfully added (a lesson in sustainability through diplomacy that I have gladly taken away also).
The beauty of this for me right now is that this doesn’t need to be the spanner that I could have taken it as. Jean has kindly and reasonably advised me against a particular type of agency I have been considering: selling manuscripts. My definition of agency is broad enough to encompass anything that constitutes me being involved with the development, promotion and advocacy of young, emerging Australian writers.
Another concept of agency came to mind recently, but I need to delve into it further before reporting here. For now I have a question to pose: to what extent does the small-press sector suffer from prohibitively expensive sales data, collected and distributed to member organisations by Nielsen Bookscan?
UPDATE: My response expectations have been exceeded today, with the rest of the agencies getting back to me, politely advising that they don’t take work-experience kids.
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