Flipping the bird at answers

Sam Cooney has an article about literary awards in the current issue of Voiceworks, and the critical take on such a holy grail inspired me to continue the conversation. I’ve touched on manuscript awards once before, and am regularly vocal, to people who ask, against wholesale acceptance of prizes as a wonderful and highly sought after accolade – it’s something I’m very much interested in.

Sam reckons that literary prizes pick books and raise them up as symbols of our ‘national consciousness’, which gives them inordinate cultural weight. He uses a lovely Lion King metaphor – think:

I agree, and would go on to say that a culture heavily influenced by such a top-down, arbitrary and selective approach cannot be representative of the broader public’s diverse reading tastes. This is why I’m so interested in literary prizes – they are at odds with my interest in promoting the self-determination of our literary culture.

Chris Flynn made the point once, when I got angry about Tim Winton winning the Miles Franklin again, that prizes don’t have to be relevant to everyone, because a culture of alternatives exists. This would be fine if the general reader had as proactive an approach to reading as Chris, who is so passionate about literature that he publishes his alternative source of literature that he likes.

Maybe we should just leave the award crowd patting each other on the back for sharing the same impeccable sense of taste and go make/find our own literature. The large publishers and other cultural institutions that run these prizes make it difficult to do this by using their considerable market share to drive trends around by putting stickers on adult books, like decals on a racecar. Sam quotes Ann McCulloch on this:

McCulloch herself deems panels and the public as ‘a malleable beast that will generally move towards “winners”, even if non-winners are writing some amazing books’

If people do gravitate toward award-winning literature when deciding what to read, then the determination of what qualifies as award-winning does lend inordinate cultural weight to certain books. If the public’s vision of culture (which, to some extent is derived from the literature they read) contributes to the way culture is actually realised in Australia, then if we change the literature they read (by awarding different literature with relevant accolades) we alter the nature of the culture that is realised and we all have to endure. As in, cultural agency needs to be distributed more equally among the reading public. Surely someone with a serious name has written about this.

When we charge judging panels with this responsibility of concentrated cultural agency, it becomes especially concerning to read that ‘ideological soundness’ has so much as been uttered in the same room as a judging panel – Sam quotes Michael Meehan, novelist and judging panelist:

at the outset we all agreed to put forward the books we liked best – to put forward his or her own personal preferences on quite a subjective basis. Otherwise … you can get into some pretty sterile formulas – which novel best embodies national themes and current issues, or worse, which novels are ethically and ideologically the most ’sound’.

If this culture permeates our cultural agencies, and if enough readers base their bookstore decisions on gold stickers, literary prizes become ideological mechanisms of the institutions that run them. A government institution, whose independence is constantly in question, should not wield this sort of control over the marketplace.

Their power undermines individuals’ power to determine the good books and places this power with a handful of individuals. Of course, if individuals were left alone in the market to ‘vote with their wallet’, a lot of worthwhile literature would remain unpublished. A model for subsidising and awarding quality literature needs to be designed and implemented by interested planners – government as well as private funders and lobbyists – with a view to generating greater diversity when determining who receives the funding, who receives the awards, and what constitutes both.

Unfortunately Sam pulls his punches in the conclusion of his column, but if prizes are dodgy, we need to continue to question their virtue, and amend the way they are delivered: have more readers’ choice awards, such as the Inky Awards; reconsider the dividends – get the right mixture of publication contract and prize money and maybe a prize that encourages audience engagement with the text, especially the more obscure awards and the manuscript awards; use the prize money to financing marketing, advertising and publicity campaigns.

If these books are being awarded such accolades as being in possession of ‘the Australian voice’, as many Australians as possible should know about who is speaking on their behalf, and what they’re saying. Meanwhile, the longer literature represents and appeals to an elite, privileged sector of the community, the longer people go wanting for good literature, and the more likely it is that people will move away from literature altogether – if it is neither entertaining nor insightful in a way that is meaningful to you, why would you bother?